Products & Services
Balanced Exchange^©

Show respondents how others think, boost response rates up to 20%

Sometimes, the biggest incentive to answer a survey is to find out how others in your peer group think.  With Balanced Exchange we provide respondents with a report.  By saying “If you give us your best thinking, we’ll report back to you on how all your peers answered the same questions.”  And, you know what?  It works.  That’s because both B2B and B2C customers want information that makes their lives easier, that keeps them more informed. And this is exactly why Communitas Online surveys regularly receive response rates over 20%.

The Balanced Exchange© report is an executive summary of the research findings tailored to the group that is surveyed.  It is written so it does not divulge confidential information or provide others with competitive information.  Yet, it informs respondents so they can make superior decisions.  Balanced Exchange© reports often end with a mini-questionnaire asking the respondent for their reaction to the findings and whether their views of the client company have changed.

The Balanced Exchange© is just one of the new tools offered by CommunitasOnline to help you build better relationships with your customers.