Products & Services

Web DirectLink

Web DirectLink© is the right choice for companies and organization who want to build brand and increase consumer loyalty.  Web DirectLink© allows:

1. Involvement in the decisions of consumers, shoppers and customers.
2. Access to consumer needs, expectations and challenges.
3. Creation of self-subscribing communities that ensure high responsiveness.
4. Enhance, increase loyalty, achieve higher profits and gain more business from customers.
5. Marketing initiatives including campaigns with incentives to draw participants into Web DirectLink.*

Key Benefits:

• Turn databases into communities of loyal brand advocates.
• Build qualitative research files on database members.
• Seamlessly connect market research to tailored marketing communications.
• Create communities through iterative response mechanisms tied to customer needs.
• Continually measure response to all communications in real time.

How Web DirectLink© works:

1. Various response mechanisms or incentives (e.g. advertising, direct response, events, etc.) are used to invite consumers or customers to subscribe. 

2. Voluntary subscription triggers a welcome and invitation to express their needs and expectations.

3. Members share their best thinking in a guided survey of closed- and open-ended questions that are built around needs, perceptions and motivations.

4. For the first time, you’ll understand why consumers and customers do what they do and what influences can potentially motivate them to act differently in the future. 

5. They tell their stories because they have self-subscribed to a community and through CALCAT© you will see them analyzed quantitatively and qualitatively. Also includes maintenance of database, if needed.

* Additional cost, we’d be delighted to provide additional information and an estimate to make your Web DirectLink© project complete.  Includes 6-10 annual marketing communications initiatives including content, design and recommended incentives.