Products & Services

Retail DirectLink

For retail chains that want to understand the needs of local consumers,  Retail DirectLink provides real data on individual store performance; insights into chain performance and buying motivators for consumers.  Retail DirectLink offers the ability to manage and improve the entire shopping/buying experience to achieve measurable gains in satisfaction and sales.  Here’s how:

1. Affordable and effective research on a micro-level in each store’s own local community
2. Insights to local, regional and corporate management to improve performance across the entire system.

Retail DirectLink© Provides Competitive Benefits:

• Understand what it takes to better meet the needs of store consumers; accelerate sales growth.
• Get local managers and sales staff involved in discussions with consumers, shoppers and customers.
• Create programs that are easy to implement and participate in and provides an opportunity shoppers to explain their needs, motivations and perceptions.
• Develop and share best practices among stores and across regions.

The Result?  

Improved store performance...plus

                                better management information and improved customer relations.

How Retail DirectLink© works:

1. Motivates through an incentive and invitation to become part of a local advisory panel, consumers who enter local stores sign-up to participate in program regardless if they are customers. 

2. Consumers sign up at an in-store computer or kiosk.  They immediately receive an email invitation to take a survey and win a prize.

3. As members of an elite local advisory panel, they share ‘best thinking’ in a guided survey of closed- and open-ended questions that are built around needs, perceptions and motivations.

4. For the first time, you’ll understand why consumers and customers do what they do and what might get them to act differently in the future. 

5. Consumers and customers provide their feedback because they have self-subscribed to a community and through the use of CALCAT© you are provided with both a quantitatively and qualitatively analysis. Through CALCAT©, management receives a report on all closed- and open-ended questions analyzed both quantitatively and qualitatively, plus all the language used by consumers is retained in a searchable database.